Tag: lake homes realty summit

A New Look at the Lake: Lake Homes Realty Launches New Graphic Identity

At first glance, the Lake Homes Realty new logo is easier to read from a distance while still keeping the lake-focused feel of its earlier version. The lake-focused brokerage launched a new corporate graphic identity package at its National Agents Summit last week in Birmingham, Alabama.

“The basic elements have been transformed to become more readable, cleaner, and easier for our agents to use,” said Mark Griggs, Director of Marketing for Lake Homes Realty. “The house and lake reflection remains in a simplified version, along with the blue and green color palette,” he said. “We added the rotated dot com typography to emphasize our company’s primary communications channel – LakeHomes.com. The new graphic identity and logo have a more modern and high-tech feel while still being true to our roots,” said Griggs. “The bolder design will work well from yard signs and business cards to embroidered specialty items and billboards.”

The graphic identity package was designed in-house by the marketing department at Lake Homes Realty. “Our designers are extremely talented and created hundreds of options over the past year and we were unanimous with our final selection,” said Griggs. Under Griggs’s direction, lead designers were Becky Cullen, Kathleen Stallings, April Levi, and Abby Tucker.

“Our agents were ecstatic with the new look and the continued evolution of the Lake Homes Realty graphic identity,” said Griggs. “A complementary consumer brand with a lake theme was revealed to the agents and will launch publicly in 2023,” said Griggs. “The new consumer items will be along the lines of Salt Life meets Yeti look with a fun lake lifestyle vibe.” All of the artwork for the consumer line is original and was created by April Levi, a graphic designer at Lake Homes Realty and a Birmingham artist. The lake theme graphics feature lake activities in bold colors.

The new corporate graphic identity was launched last week and will be incorporated in marketing initiatives for individual agents and companywide moving forward, including www.LakeHomes.com. “We want to be cost-conscious and environmentally sensitive, so agents can still use their previous materials,” said Griggs. “New items created will have the new look.” LakeHomes.com has more than 10 million views each year and features lake homes and lots on more than 6,000 lakes in 34 states.

Mike Goins From Texas Named “Agent of the Year”

For the second year in a row, a Texas real estate agent claimed to top spot as Agent of the Year at Lake Homes Realty. Mike Goins received the company’s 2022 “Splash Award” at the brokerage’s annual Lake Homes Realty Agent Summit. The 2021 Agent of the Year was Jo Lynn Miller from Possum Kingdom Lake, Texas. 

Mike Goins sells lake real estate on Lake Conroe.  The Splash Award is given to the company’s overall top-performing agent/agent of the year. Goins was honored for his achievements in real estate over the last year and has been a resident of Lake Conroe since 2003. The Agent Summit took place from Oct. 4 to 6, 2022 in Birmingham, Alabama, where the company is headquartered.

“I’m honored, surprised, and thankful for winning this year’s Splash Award because it recognizes my relationships within my community and the level of service I provide to my clients,” Goins said following the presentation. He was seated with his son Nathan, also a real estate agent with Lake Homes Realty. “It was great sharing this experience with Nathan,” said Goins. “I was honored to be a finalist and Nathan kept telling me I was going to win and sure enough he was right,” Goins laughed.

Goins has been in the real estate industry for the past 16 years and is a full-time broker. He joined Lake Homes Realty in 2017. “I love helping clients find great lake homes and get the same great feeling I had moving into my Lake Conroe home,” he said. Through his hard work, he also received a Big Wave Award for selling more than $10 million and earned the “Premier Agent” designation.

“Our Premier Agents are our brokerage’s top producers and some of the best ambassadors of our brand,” said company CEO Glenn S. Phillips, “We are so proud to have Mike as part of our Lake Homes team,” Phillips said. Goins was announced as the award winner on Thursday, October 7 at the Agent Success Awards at the conclusion of the Lake Homes Realty Agent Summit.  

To determine the 2022 Splash Award winner, Lake Homes Realty agents were each ranked for performance in six key areas over a 12-month period, starting September 1, 2021, and ending August 31, 2022. Performance areas included the number of transaction sides closed, total transaction volume, net by side commission percentage of closed transactions, list side commission percentage of closed transactions, and percentage increase of year-over-year transaction volume.

“There was a minimum $3.5 million in transaction volume in order to be eligible for consideration for the Splash Award and Mike far exceeded that amount,” Phillips explained, adding that the total volume represented the final sale price of a property, independent of agent splits or applicable commissions. “Our agents are the ‘special forces’ of the lake real estate niche. Their expertise and talents continue to impress us year after year, and this year’s Summit was the best yet because of all that they do.”

Goins works primarily with properties along Lake Conroe, but he also is active along Houston County Lake, Lake Houston, and The Woodlands. He is married and has five children, including Nathan.