[The Alexander City Outlook] Building a National Waterfront Real Estate Empire Through Data and Specialization

Photo by Alex Staudinger

The U.S. waterfront real estate market is highly fragmented yet immensely valuable, and instead of chasing growth through large agent rosters and high transaction volume, Lake Homes Realty has become a leading lake-focused brokerage by cultivating a smaller, highly skilled agent network supported by deep market expertise. CEO and Lead Economic Analyst Glenn Phillips—once a software engineer—never set out to disrupt real estate, but when he and COO Doris Phillips were asked to evaluate a struggling startup’s lead-generation portal, they discovered the foundation for a new brokerage model centered on waterfront properties.

“We told them it had some flaws, but if you made it a brokerage, that might be an innovative idea,” Phillips recalls of that turning point over a decade ago. – The Alexander City Outlook

[The Alexander City Outlook] Inside the Strategy Driving Growth in Lake and Lifestyle-Focused Property Markets

Photo by Alex Staudinger

The world of real estate is changing — and nowhere is that more evident than in the specialized niche of lake- and lifestyle-focused properties. In a recent piece from KeyCrew Media, Lake Homes Realty, the country’s largest brokerage dedicated to waterfront living, reveals how it’s disrupting the traditional real estate model. CEO Glenn Phillips lays out a bold vision: to unify fragmented waterfront markets, harness technology to drive efficiency, and build a lean yet powerful team of agents. By aggregating listings from hundreds of MLS systems, Lake Homes Realty is creating a national marketplace where previously isolated lake, beach, and mountain properties finally connect. Whether you’re buying, selling, or simply curious about the forces fueling lake-lifestyle real estate growth, this deep dive into their strategy offers a fresh and compelling look at what’s driving this booming corner of the market.

[California Insider] 5 Ways Trump Admin Plans to Boost Affordable Housing

President Donald Trump is making housing affordability a top priority to reduce living costs. A key part of his plan involves helping more Americans achieve homeownership, especially as many struggle with current market prices. One major proposal is the introduction of the 50-year mortgage, designed to lower monthly payments by extending loan terms. This initiative, along with other proposals, aims to make homeownership more accessible and attainable for everyone.

But many households, should they accept the 50-year mortgage, may not hold it for the entire duration, said Glenn Phillips, CEO and lead economic analyst at Lake Homes Realty. “Most people sell before they pay off a mortgage now, so in some ways this is not very important to most people,” Phillips told The Epoch Times. – California Insider

[LakeAnna.online] Lake Homes Realty Recognizes Tiffany Hazelwood Among 25 Top-Performing Agents Nationwide

Lake Homes 2025

This year’s National Agent Summit, hosted by Lake Homes Realty, Lake Anna’s very own Tiffany Hazelwood, was recognized with the Big Wava Award. This honor is reserved for top-performing real estate agents who surpass $10 million in annual sales or forty transactions per year.

“I’m truly humbled,” shared Tiffany. “It’s an incredible honor to be recognized among such talented agents across the country. But for me, the real reward is helping people find their special place here at Lake Anna.” – LakeAnna.online

[Hickory Daily Record] Lake Hickory agent Glenn Fisher wins Big Wave Award at Lake Homes Reality summit

Glenn Fisher was honored with the Big Wave Award at Lake Homes Realty’s National Agent Summit, recognizing his outstanding accomplishments in real estate.

“Glenn continues to impress with his hard work and dedication, year after year, and we are proud to present him with this major award,” said Glenn S. Phillips, CEO of Lake Homes Realty. “The Big Wave Award is one of our company’s most prestigious honors,” Phillips said. “Agents like Glenn are why Lake Homes Realty is one of the fastest-growing companies in the country.” – Hickory Daily Record

The Big Wave Award celebrates agents who achieve a total transaction volume between $10 million and $25 million, or who close 40 or more transaction sides with a combined volume of at least $6 million between Sept. 1, 2024, and Aug. 31, 2025.

[Roanoke Times] Names and changes: Business recognitions and promotions for the week of Oct 19, 2025

Smith Mountain LakeBy James Roney at Smith Mountain Lake Visitor Center – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4285424

Smith Mountain Lake agent Peggy Overstreet was honored with the Big Wave Award at Lake Homes Realty’s 13th Annual National Agent Summit, recognizing her outstanding success in real estate.

The award celebrates agents who achieved a total transaction volume between $10 million and $25 million or completed 40 or more transaction sides with a combined volume of at least $6 million during the period from Sept. 1, 2024, to Aug. 31, 2025.

[Columbia Star] Folks About Town

Photo courtesy of Wikimedia Commons

Here is the latest on Columbia’s movers and shakers, making a splash locally and nationally:

Lake Murray agent Cat Thornton was honored with the Big Wave Award at Lake Homes Realty’s 13th Annual National Agent Summit, recognizing her outstanding achievements in real estate.

Lake Murray real estate agent Michael Murphy was recognized with the Big Wave Award at Lake Homes Realty’s 13th Annual National Agent Summit, celebrating his exceptional accomplishments in the industry.

[Smithville Review] Luna wins the ‘Big Wave’ award

At this year’s Lake Homes Realty National Agent Summit in Birmingham, Alabama, Tony Luna was recognized with the Big Wave Award, celebrating his outstanding success and dedication in real estate. This distinguished honor highlights agents who achieve exceptional transaction volumes and embody the company’s commitment to excellence. Luna’s achievement reflects not only his hard work and professionalism but also the continued growth and strength of Lake Homes Realty, one of the nation’s fastest-growing real estate brokerages.

“Tony continues to impress with his hard work and dedication, year after year, and we are proud to present him with this major award,” said Glenn S. Phillips, CEO of Lake Homes Realty. – Smithville Review

[The Post and Courier Columbia]18,000 square feet for $1.8 million in Fairfield County

309 Waters Edge Ct, Lexington, SC 29072

A newly listed $2.95 million Lake Murray home offers luxury living on the Lexington side with 6,358 square feet of space, six bedrooms, and 150 feet of lake frontage. Built in 2010 and recently updated, the property features soaring 14-foot ceilings, a renovated 2024 kitchen with quartzite counters and custom cabinetry, and a primary suite with heated bathroom floors and a walk-in closet designed for convenience. Outdoor amenities include multiple porches, a gazebo, a dock with a boat lift, and even a private lakeside beach.