The world of real estate is changing — and nowhere is that more evident than in the specialized niche of lake- and lifestyle-focused properties. In a recent piece from KeyCrew Media, Lake Homes Realty, the country’s largest brokerage dedicated to waterfront living, reveals how it’s disrupting the traditional real estate model. CEO Glenn Phillips lays out a bold vision: to unify fragmented waterfront markets, harness technology to drive efficiency, and build a lean yet powerful team of agents. By aggregating listings from hundreds of MLS systems, Lake Homes Realty is creating a national marketplace where previously isolated lake, beach, and mountain properties finally connect. Whether you’re buying, selling, or simply curious about the forces fueling lake-lifestyle real estate growth, this deep dive into their strategy offers a fresh and compelling look at what’s driving this booming corner of the market.