The U.S. waterfront real estate market is highly fragmented yet immensely valuable, and instead of chasing growth through large agent rosters and high transaction volume, Lake Homes Realty has become a leading lake-focused brokerage by cultivating a smaller, highly skilled agent network supported by deep market expertise. CEO and Lead Economic Analyst Glenn Phillips—once a software engineer—never set out to disrupt real estate, but when he and COO Doris Phillips were asked to evaluate a struggling startup’s lead-generation portal, they discovered the foundation for a new brokerage model centered on waterfront properties.
“We told them it had some flaws, but if you made it a brokerage, that might be an innovative idea,” Phillips recalls of that turning point over a decade ago. – The Alexander City Outlook