Expansion Continues: Lake Homes Realty Adds New Director of Marketing, Additional Office Space

The growing keeps going at Lake Homes Realty’s corporate offices as the company welcomes Mark Griggs its new Director of Marketing.

To meet the demands of their continued rapid growth, Lake Homes Realty has hired a new Director of Marketing and leased additional office space.

This announcement comes just four months after the nation’s largest lake-focused real estate company announced its expansion into western states.

“We are serious about our growth every year, but are even more focused on accelerating growth this year,” said CEO Glenn S. Phillips. “Hiring Mark was a big step toward achieving that and a testament to our focus on taking our marketing efforts to the next level.”

Prior to joining Lake Homes Realty, Griggs held leadership positions in marketing at Mspark, Summer Classics, Blue Cross and Blue Shield of Alabama and Just for Feet.

He is also a former Associate Publisher of the Birmingham Business Journal and has experience in multiple other publishing companies.

Griggs is an Auburn University graduate with a BA in mass communications, concentrated in public relations.

“I am very excited to join this dynamic national organization! My role here will bring to bear everything I have learned in a 33-year career in omni-channel marketing environments.”

Griggs states his immediate goal is to, “Create an integrated marketing plan to effectively tell our story. This is such a unique company, operating as a hybrid web entity and traditional real estate broker in 26 states on over 2,000 lakes and counting.”

To help achieve these goals, Lake Homes Realty has also leased an additional office space at the corporate headquarters in Hoover’s Southlake Plaza, managed by Barber Companies. Weyman Prater represented Barber Companies in the negotiations.

The brokerage moved its corporate operations to the Southlake location in January 2018. With the addition of even more office space, Lake Homes Realty now occupies 40% of the building.

“Our challenge will be to grow the needed corporate presence quickly enough to support the industry leading growth of our sales operation,” Griggs added.

With additional office space and increasing business demands, the company is also hiring additional staff in brokerage operations, marketing and corporate support.

“Our marketing team has a solid foundation,” Phillips said, “and the time has come to build on that foundation so we can move faster and uphold our position as the nation’s authority on all things lake real estate.”

About Lake Homes Realty/LakeHomes.com

Lake Homes Realty (www.LakeHomes.com) is a full-service, multi-state real estate company focused on lake homes and land.

The Alabama-based brokerage has been twice named as one of the fastest growing companies in the U.S. by Inc. Magazine.

Lake Homes Realty is a licensed real estate brokerage in 26 states and is growing rapidly into additional states.

Company Growth: Lake Homes Realty Now Working from Top to Bottom of U.S.

Lake Homes Realty is now operating in Maine, Florida and Michigan, bringing the company’s market footprint into 18 states!

“Entering these states has been a milestone of Lake Homes Realty,” said company CEO Glenn S. Phillips. “This is really an exciting time for our brokerage.”

This expansion is driven by the Inc. 5000 company’s aspirations for opening operations in 10 new states within the year, a goal that was announced at Lake Homes Realty’s 2017 annual Agent Summit.

Lake Homes Realty company growth brings brokerage into 18 states.

It would appear the company is well on its way to reaching that goal, if having added five more states to their footprint since this time last year is any indication of Lake Homes Realty’s successful expansion.

The company began its accent up the eastern coast last year with the addition of operations in Pennsylvania and New York.

With Maine operations now open, Lake Homes Realty extends into the country’s north-most part.

And with further expansion into Michigan and Florida, Lake Homes Realty is now working from the top to the bottom of the eastern United States.

“We able to better serve our lake real estate sellers, buyers and our own agents with each state we enter,” Phillips said. “We have seen success in the markets we are already established, and we look forward to seeing the same in Michigan, Maine and Florida.”

Lake Listings are Live!

Phillips emphasized lake listings in these new markets are live now on LakeHomes.com, the core of the Lake Homes Realty business model.

The site provides a one-stop shop for lake homes and land, currently featuring more than 65,000 properties. In the last year alone, more than 2 million people have made use of the site and its features.

“What’s so exciting about our company is that we are a national brokerage, and because of this we are currently able to pull lake real estate listing data from almost 100 MLSs across the country to provide the most comprehensive collection of lake property in local markets,” said Phillips.

In this way, the site is tailored to cater to the niche market’s unique buyers and sellers.

“Niche real estate markets, like lake real estate, are different from traditional markets in that buyers and sellers are looking for a specific type of property,” Phillips explained. “LakeHomes.com facilitates an easier and more convenient shopping experience for these potential clients.”

Though Lake Homes Realty has a strong online component, Phillips reinforced the company’s belief in the power of local agents and the importance of marrying that power with the power of technology.

“A combination of those two key components is critical for success as a real estate company, and we can’t wait to see what great new agents and success our journeys in Maine, Florida and Michigan will bring.”