Top 10 Turn-Offs for Potential Home Buyers

empty lake homeIf deciding to sell your home, there are a number of things that you need to do before listing it to potential home buyers.

You need to make your home as attractive as possible to potential buyers. Part of this is making sure that there’s nothing about your home that will turn off potential buyers.

The following are ten of the top turn-offs for home buyers you should avoid when putting your home up for sale:

  1. Unpleasant odors – A house filled with unpleasant odors will turn the buyer off immediately. This can be anything from the smell of cigarette smoke to the smell of your pets. If there are unpleasant smells present in your home, you need to get rid of them before you begin showing your home. Open up the windows to get some air-flow and have a professional cleaner come to your house to help get rid of the smell. An unpleasant smell will rush the buyer. His or her mind will be fixed on leaving as soon as possible instead of looking at the rest of your home.
  2. A converted garage – If you’ve converted your garage to a home office, an extra bedroom, a personal gym, or anything else, then convert it back to a garage. Do this before you begin showing your house. There’s a good chance most buyers will want the garage to be a garage. Especially if street parking is at a premium.
  3. Pools – Don’t be mistaken into thinking that your outdoor pool is a feature that will attract all buyers. Most buyers will consider a pool to be a major eyesore. This is especially true for above-ground pools which tend to leave dead spots in the grass. Even an in-ground pool is a huge turn-off due to the high maintenance required to care for a pool. Not to mention the liability involved with owning a pool. Having a pool can even increase the homeowner’s insurance premiums that the next homeowner will have to pay.
  4. Outrageous color design – You may have a unique taste in interior design which you may have celebrated by choosing some bold colors or patterns for your home. Though, this doesn’t mean that everyone else will share your tastes. Re-paint those lime green walls using a neutral color scheme instead.
  5. Wallpaper – Wallpaper almost always looks tacky. Especially if it’s been up there for the better part of the decade or if you have specially designed “fun” wallpaper in your child’s bedroom. Not only is wallpaper extremely personalized, it’s also quite hard to remove. This adds to the “things to do” list that a homebuyer will have if he or she decides to purchase your home.
  6. Personal décorYou may think that the family portraits in the living room or the kids’ drawings tacked up on the fridge help to add a homely and inviting feeling to the atmosphere of your house. Though, all they’re doing is making buyers feel like they are walking in someone else’s home. You need to decorate the home so that buyers can pretend like it is theirs. This will give them a better sense of what it would be like to live there. Having pictures of someone else’s kids all over the place won’t help to achieve this.
  7. Meddlesome sellers – There’s nothing more annoying than having a seller lurking around during a showing.  Many sellers that do this will try to walk around the house with potential buyers in order to provide their thoughts and feelings about the house. Most buyers want to be able to privately tour the home without the added pressure from the seller. Having the seller around makes it difficult for potential buyers to talk privately. Let the realtor do his or her job and stay away from your home showings.
  8. Dirty homes – Nobody wants to walk into a home that has clutter everywhere, or even worse, that’s dirty. Make your home presentable by getting rid of clutter and doing a whole-house cleaning. Place special emphasis on the bathrooms and the kitchen. Hire a cleaning service if you have to.
  9. Misrepresented homes – Nothing angers buyers more than showing up to a home that was misrepresented in ads.  Whether because the house is located in the middle of a trailer park, or because that third bedroom is a glorified closet space. You’re not doing yourself any favors by tricking buyers to try and get them to come to your showings.
  10. sad dogPets – If you’re planning a showing, remove your pets from your home. Buyers don’t want to have to deal with dogs or cats chasing them around. Too, some buyers could potentially be afraid of animals, or have allergies.

These are ten things that turn off homebuyers so be sure to avoid them!

Best Ways to Use Online Video To Sell Real Estate

The internet, online video specifically, has become an important tool to sell real estate since 42 percent of home buyers begin searching online for homes before contacting an agent, according to the National Association of Realtors.

Getting indexed in YouTube is actually much quicker and easier than waiting months to show up in Google Search. Real estate naturally has visual appeal, which is why it makes sense for home buyers and sellers to spread their message through YouTube, in which videos can be linked on your website.

The following list outlines a few of the best ways to use online real estate videos to sell real estate:

21st Century Video Popularity

Video popularity has surged because of YouTube, which will house your videos for free after you sign up for an account. That fact alone will save you thousands of dollars in hosting fees if you were to host your own videos with proprietary solutions.

Another major advantage to YouTube is that it’s actually a social network that allows you to interact with followers who post reviews of your videos. Since the real estate business is all about relationships and referrals, it becomes a huge help when YouTube brings you leads to your videos.

In addition to posting videos on YouTube and on your website, you can further extend your reach by sending video links in email messages to customers in your database.

Virtual Tours for Real Estate Listings

Real estate is ideal to promote through videos because it’s high end and consumers more than ever use the internet to find the best deals. Making a video for each home you are selling and taking viewers on virtual tours will give your business a clear edge over competitors who don’t bother with videos and rely on photographs.

Even though real estate is a high end industry, it doesn’t mean you have to make high end expensive videos, regardless of what you are selling.

The most important aspect of your video work is that it needs to be presented in storytelling manner. People aren’t going to judge your real estate video the same way as a television commercial if you design it to be informative rather than persuasive.

The biggest difference between television and YouTube as far as selling is that TV commercials interrupt programming whereas YouTube videos are what people seek based on tags that categorize and identify the content.

The main point to posting any videos on YouTube is to enhance communication. As long as you concentrate on showing viewers amazing and colorful aspects of homes, you won’t have to worry too much about your speaking ability or appearance on camera.

One of the best ways to approach online videos is to forget about all the rules Hollywood has taught you subconsciously about video production. While Hollywood floods the market with expensively produced shallow content movies, you need to think the exact opposite by putting the focus on content rather than technology. Camcorders or smartphones work fine in the YouTube space.

Producing Your Video

You can either use rudimentary devices to make your video or you can hire a video production company. Either way it should not come close to the cost or producing a television commercial, since you want to keep the technology basic and the content rich.

You may decide that you have a budget to shoot videos with elaborate crews, which will only make videos look better. Whatever route you decide, pay attention to lighting. Even though video crews use expensive lighting, you can save money by experimenting with existing lighting.

Video production has become amazingly simple if you have a video editing program such as iMovie, which comes loaded on an iMac, or Windows Moviemaker for PCs. You can learn the program in less than a day. It allows you to put your video footage on a timeline and make simple edits in a matter of clicks.

The software also lets you add titles and transitions. As long as the video is informative, colorful and the audio sounds clear, it has a good chance to connect with people.

Tagging Videos

The way many users will discover your video is through the YouTube search engine, which is based on tags. In your account you have tools to control how your video is indexed.

Tags are nothing more than keywords that describe your video. Essential video tags for targeting home buyers include geographic location and type of home, such as “Santa Monica beach houses.”

Social Media Interaction

The key to successful real estate is building relationships that lead to referrals. Social media has become the most powerful tool for building business relationships online. Many real estate agents now spend plenty of time nurturing these relationships on Facebook, Google+, Twitter, LinkedIn and Pinterest.

The idea is to avoid hard selling and just share relevant information since that’s what users are already trying to research. Sharing videos helps stimulate interactive conversations from your most loyal followers.

Staging Your Lake Home Property for Sale

Selling a lake home can present certain challenges and opportunities that you may not find with a house away from the water. Staging can help tremendously to secure the highest price for your home and also help to sell it more quickly.

Staging your lake home provides a unique opportunity to tie in elements of your home with the lake or, at a minimum, put the lake on the forefront of a potential buyer’s mind relative to other properties in the area.

Outdoor Staging

The exterior or a home should showcase the fact that along with the house, the buyer will be purchasing the chance to take full advantage of the lake nearby. One of the best ways you can do this is to put some kind of boat either by your dock, or on your beach, depending on how you gain access to the lake.

While any kind of boat will do, from a kayak to a pleasure boat, it is important to take into account what the rest of the neighborhood is like. If everyone else has nice looking boats moored to their docks, you probably want something similar, even if you don’t own one, you may want to think about renting one for the period of time that the house will be shown.

Family/Living Room

here is a good chance that one of the main living areas in your home will have a very nice view of the water. Position your furniture to make that view the focal point of the room.

If you have more than one room with large windows and an excellent view, you don’t necessarily need to do the same thing with each of them. Potential buyers know that they need to be able to put a TV somewhere, and they’ll also want some level of privacy at night as well.

While it may be tempting to go with a nautical theme in a lake house, you might consider alternative design motifs that are less overstated. There is certainly nothing wrong with a few nautical-themed pieces throughout the house, unless you know for certain that your potential buyers are very water sports-minded, sticking with a theme that showcases the lake is a safer strategy.

Kitchen

If your kitchen has windows that face the lake, be sure to completely open up the curtains or blinds, letting buyers know that they have a great view waiting for them every time they use the kitchen.

For a kitchen that opens up into a dining or living area, display a few fresh fruit items or a small bouquet of flowers on the table. You won’t need anything elaborate, just a small bowl of fruit or a small bouquet of freshly picked flowers is all you need.

The important thing is to help convey the feeling of freshness to someone looking at the home, you want to try and convey the feeling that the home is vibrant and welcoming.

Bedrooms

Staging a bedroom in a lake house is a lot like staging one in any other house – you really want to maximize the appearance of space. This means a bed, a couple of pieces of furniture, and not much else on the floor.

People want to know that they are going to have plenty of space in their bedroom and what you are giving them is the maximum amount of space possible.

When the buyer moves in, they know that their items are going to take up more space than what you have in the bedroom, which is its so important to convey the appearance of space within the home, even in small areas.

Bathrooms

As opposed to the rest of the house, a bathroom may be a great place to put up a few nautical motifs. Toothbrush holders, hand towels, soap dishes, boat pictures or anything that can provide a pop of color and give a bathroom a little bit of character.

When someone walks through a house, the last thing they want to see is a bathroom that lacks cleanliness or character. If it’s messy or uninteresting, that thought could start to creep into their mind about the rest of the house. That’s not the lasting impression that you want to leave a potential buyer.