Whiteboard Topics: 6 Reasons Real Estate Agents Choose Lake Homes Realty

It’s no secret that we’re the nation’s largest lake-focused real estate brokerage. Lake Homes Realty’s CEO, Glenn Phillips, explains why real estate agents choose Lake Homes Realty.

Specialization: With a market full of agents, specializing is important to stand out from competitors. The lake homes market is extremely popular, and a great one to specialize in.
Market Reach: LakeHomes.com is shown to millions of potential clients a year. Our website will allow you to expand your clientele by reaching consumers all across the nation.
Technology: Our in-house technology allows you to effectively manage and personalize your interactions with buyers/sellers.
High-Quality Clients: Because LakeHomes.com targets consumers specifically interested in buying/selling a lake home, the leads generated are of exceptional quality.
Support: Agent support is a top priority, even though we are highly virtual. There will always be a person on the other end of the line when you need assistance.
Alignment: We connect buyers and sellers to agents that will best fit their lake buying needs. This alignment will inevitably be beneficial to all three parties, as everyone’s needs will be met.

From quality lead generation to specialized tools to aid in client management, joining Lake Homes Realty just makes sense. Join us and propel your real estate career to heights once unimaginable!

The Importance of Hiring a Lake Expert Real Estate Agent

A good real estate agent can help you to secure a property faster and at a more reasonable price, so it is always worth hiring one when you are considering purchasing a new home.

man in suit holding out a Lake Homes Realty Lake Expert business cardThey offer a level of expertise in the market that you simply won’t have and can help in a variety of ways.

In addition to this, lake real estate often comes with many complications not seen when dealing with normal residential properties.


A good real estate agent will be able to provide solid advice relating to the property you are looking at buying.

This information could include the general history of the home and if there are any issues that need to be resolved should you choose to make the purchase.

Significant information could include lending standards and short sales.

A good real estate agent will also be able to advise you on the actual value of the property in comparison to the asking price.

Agents will be able to let you know when it is a wise move to negotiate on a price or when you have found yourself a good deal.

To facilitate this, agents will often bring in other professionals to carry out home inspections.

Inspectors will be able to determine if there is anything wrong with the property that hasn’t already come up in an initial walk-through. Should you still be interested upon seeing the findings, any issues discovered can then be used as leverage once it comes time to negotiate price.


Buying a house comes with a minefield of paperwork, legal documentation and additional complications.

It’s a hazardous place to wonder into on your own, which is why it is a good idea to bring a real estate agent along for the journey.

Their expertise will ensure that you get all of the right paperwork completed on time and have it ready to go without complication.

When it comes time to close on the deal, most people will aim to get things completed within a short time frame.

Having somebody to guide you through the processes involved can be a lifesaver.

Niche real estate

And these are just the reasons you need to hire a real estate agent for a normal transaction!

When it comes to making a purchase of lakefront real estate their are other hidden dangers to be area of.

These can include water levels and water views that fluctuate during different seasons, leased lots that can’t be purchased outright, watercraft regulations and shoreline management rules.

A true lake expert will know all the nuances of the lake and will help you navigate your transaction, keeping you informed, sometimes on things you didn’t even know you had to worry about!

It is perhaps unwise to try to complete every stage of a house purchase on your own. Even if you feel like you have things well in hand it is always worth at least consulting with an expert before moving forward.


Real Estate Agents: Build Your Personal Brand

Real Estate SignBeing known socially does not equate to being known professionally. This is especially true for those who concentrate on lake property as a large portion of your potential clients do not live in your community.

Personal branding and reach is key in engaging all potential clients. Investments in personal branding highlights your experience and expertise for local clients while letting all others know you are the person to contact regarding your lake.

Protect Your Personal Brand

Register your own domain and establish your on-line presence. Notice I did not say get a really nice page on your broker’s site. A brokerage incurs the time and monetary expense of developing a website to market the brokerage…not you.

Consider the odds of a client selecting you among all other agents on the brokerage site versus selecting you on your own site.

Get Active in Social Media

You don’t have to be on every social media platform. Choose those you feel best reach your potential clients. A professional Facebook page may be a great platform for engaging local clients while a fully updated and informative LinkedIn profile will provide the professional qualification of interest to others.

Link your social media to your website and stay active and updated. Nothing says quitter like an unfinished profile or page last updated in June 2013!

Industry Sites May Be Beneficial

As with social media, you don’t need to be on each and every one. Choose those that work best for you in terms of cost vs. exposure and quality leads. A portion of your marketing budget will be spent on this so carefully plan where you want those dollars to go.

With all that said, having a great online presence will do little in terms of bringing clients, especially those who aren’t in the area, if you’re invisible on the web. If finding you isn’t convenient, you won’t be found.

One of the best ways to ensure clients do find you is working with a brokerage that invests in a real, national reach and is laser focused on your lake properties. Unfortunately, the brokerages that have the ability to do so are few and far between. When one claims to provide this, make them prove it. If they do, jump on that platform!


director of development john sims


 John Sims is the Director of Development at Lake Homes Realty