{"id":6585,"date":"2018-07-12T15:06:52","date_gmt":"2018-07-12T15:06:52","guid":{"rendered":"https:\/\/lakehomes.com\/info\/?p=6585"},"modified":"2026-01-27T11:53:13","modified_gmt":"2026-01-27T17:53:13","slug":"facebook-advertising-for-agents-words-to-avoid","status":"publish","type":"post","link":"https:\/\/www.lakehomes.com\/info\/lifestyles\/facebook-advertising-for-agents-words-to-avoid","title":{"rendered":"Facebook Advertising for Agents: Words to Avoid"},"content":{"rendered":"\n

There’s no argument that Facebook advertising has become an essential marketing tool for businesses, real estate included — just ask the more than 1.45 million<\/a> people who log on to the social media platform each day.<\/p>\n\n\n\n

Not only is advertising on social media an easy way to reach potential clients, it’s also relatively inexpensive.<\/p>\n\n\n\n

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Ad content may vary in type and desired audience, but the basic principles of organizing a successful Facebook ad campaign are the same.<\/p>\n\n\n\n

The following is Part II of a three-part series designed to help real estate agents navigate Facebook’s advertising policies.<\/p>\n\n\n\n

These polices are constantly changing and cover a wide range of restricted, prohibited and acceptable content.<\/p>\n\n\n\n

While we cannot detail each of these, we can point out a handful of common mistakes many real estate agents make.<\/p>\n\n\n\n

Changes in Facebook Advertising Policies<\/h2>\n\n\n\n

In March 2018, the National Fair Housing Alliance, along with three similar organizations, filed a lawsuit against Facebook claiming the social media platform enables housing discrimination in real estate ads.<\/p>\n\n\n\n

Possibly because of the backlash the lawsuit has caused, Facebook has been rejecting user-generated ad content left and right, notifying advertisers their ads may be violating Fair Housing laws.<\/p>\n\n\n\n

Though they receive this notification, advertisers are given no real indication as to what in their ad is in violation.<\/p>\n\n\n\n

A recent issue of Georgia Realtor\u00ae <\/em> Magazine<\/a> featured a list of words and phrases to avoid in real estate advertising. Use of these is likely a reason for many ads not running.<\/p>\n\n\n\n

The following words and phrases are commonly used in ways that reference one, or more, of the seven classes protected under the Federal Fair Housing Act and should not be used. Protected classes include race, religion, familial status, sex, national origin, disability and color.<\/p>\n\n\n\n

Words to Avoid<\/h2>\n\n\n\n