{"id":16551,"date":"2021-09-02T07:51:40","date_gmt":"2021-09-02T07:51:40","guid":{"rendered":"https:\/\/lakehomes.com\/info\/?p=16551"},"modified":"2024-08-26T14:54:43","modified_gmt":"2024-08-26T19:54:43","slug":"behind-the-brands-sustainable-clothing-to-wear-at-the-lake","status":"publish","type":"post","link":"https:\/\/www.lakehomes.com\/info\/lifestyles\/behind-the-brands-sustainable-clothing-to-wear-at-the-lake","title":{"rendered":"Behind the Brands: Sustainable Clothing to Wear at the Lake"},"content":{"rendered":"\n
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Photo courtesy of Oracle NetSuite<\/a><\/figcaption><\/figure>\n\n\n\n

In recent years, sustainability in fashion has become a hot topic. The 2015 documentary <\/span>The True Cost<\/span><\/a> highlighted the atrocities of the fast fashion industry, illuminating the increasing environmental and human costs of creating clothes that are low priced. Regarding environmental cost specifically, according to the <\/span>World Economic Forum<\/span><\/a>, fashion production comprises 10% of human\u2019s carbon emissions, additionally polluting rivers, streams, and other sources of water. As lake lovers, this is certainly a concerning issue for preserving our natural resources. <\/span><\/p>\n\n\n\n

Luckily, many brands care about sustainability too. They are working hard to create comfortable, stylish products for people who love the outdoors. To learn more about sustainable clothing for lake dwellers, we spoke with Steve McCann, senior marketing manager at <\/span>Toad & Co<\/span><\/a>. and Kristinn Sigridarson, CEO and creative director of <\/span>Anjali Clothing<\/span><\/a>. With both companies committed to sustainability, here\u2019s a behind-the-scenes look at what they\u2019re doing differently — including some stylish AND sustainable looks you can wear at the lake!<\/span><\/p>\n\n\n\n

A Commitment to The Environment<\/h2>\n\n\n\n
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Photo courtesy of Online Clothing Study<\/a><\/figcaption><\/figure>\n\n\n\n

In short, sustainable clothing companies stand out because they care. By minimizing their environmental impact, these companies are cultivating a refreshing and necessary change in the fashion industry. In addition to creating clothing from eco materials like organic cotton, tencel, hemp, and recycled fibers, Toad & Co. partners with green organizations like The Conservation Alliance to \u201ckeep our wild places wild.\u201d Similarly, Anjali Clothing uses recycled polyester for printed leggings, derived from post-consumer plastic bottles. Another notable pioneer in sustainable clothing is <\/span>Prana<\/span><\/a> which uses organic cotton and recycled wool to create durable clothes for the outdoors. <\/span><\/p>\n\n\n\n

Luckily for these brands, the sustainability trend has turned \u201ceco-friendly\u201d into a priority for customers. Steve says that before the movement, customers thought Toad & Co\u2019s sustainability component was \u201cnice\u201d but not the reason why they purchased. \u201cNow it\u2019s completely shifted,\u201d he says. \u201cPeople are saying, \u2018If I\u2019m going to purchase something, I want that brand to stand for what I stand for.\u201d This mindset will hopefully enhance an environmental commitment in other companies as well. <\/span><\/p>\n\n\n\n

Not Just About the Clothes<\/h2>\n\n\n\n
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Sustainable clothing companies who are truly committed to the environment often infuse sustainability into every part of their product. This doesn\u2019t just include clothing. This also encompasses its entire lifecycle, including factory production and shipping. For many companies, employing factories that treat workers fairly, have safe working conditions, and pay fair wages is important. For example, <\/span>Everlane<\/span><\/a> lists all their factories on their website so consumers have insight into the ethical factories they work with. <\/span><\/p>\n\n\n\n

As far as the packing and shipping process goes, Anjali Clothing uses recycled and biodegradable poly bags. \u201cFor the most part, we try to be as local as we possibly can,\u201d  Kristinn says. \u201cMost companies still ship all of their things in plastic bags, so it was harder to find an alternative. We came up with a paper option and 100% abandoned all plastic.\u201d In the same way, Toad & Co. uses eco-friendly packaging alternatives and has teamed up with other outdoor brands to set up a new industry standard for shipping.<\/span><\/p>\n\n\n\n

Perfect for Lake Lovers<\/h2>\n\n\n\n
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Photo courtesy of Toad & Co.<\/a><\/figcaption><\/figure>\n\n\n\n

As people who love the outdoors, we want to protect the spaces we adore with our clothing choices. Not only do these companies\u2019 products align with the sustainability value of lake homeowners, but they also are tailored for lake activities. The Sun Kissed Collection<\/a> at Toad & Co, made of recycled polyester, is one that Steve particularly recommends for the lake. \u201cYou want pieces where you can be comfortable and look good when you\u2019re out on the lake,\u201d he says.  \u201cYou want something that will dry quickly or that you can throw on when you\u2019re at a campfire by the lake. Something that you can wear all day.\u201d In the same way, Anjali Clothing values comfort for lakeside living, as well as an eco-friendly design. \u201cWe try to fit all kinds of people,\u201d Kristinn says. \u201cWe never try to make clothes that only look good on size 2 people. We tend to get good feedback on the way things fit, and our general customer base keeps coming back.\u201d <\/span><\/p>\n\n\n\n

From their sustainable practices and comfortable designs, these companies are making a difference in the industry. Kristinn shared that he previously worked for a 4 billion dollar fashion conglomerate and left the business due to their lack of environmental consciousness. \u201cThey weren\u2019t willing to adopt sustainable methods because they thought \u2018We can\u2019t sell it.\u2019 Their motive was only to look good.\u201d<\/span> Now he\u2019s working to change that mindset, along with Steve and many other leaders in the sustainable clothing movement. As lake lovers, investing in these eco-friendly clothes is the perfect way to both look good and preserve the outdoors. That\u2019s a win-win! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In recent years, sustainability in fashion has become a hot topic. The 2015 documentary The True Cost highlighted the atrocities of the fast fashion industry, illuminating the increasing environmental and human costs of creating clothes that are low priced. Regarding environmental cost specifically, according to the World Economic Forum, fashion production comprises 10% of human\u2019s carbon emissions, additionally polluting rivers, streams, and other sources of water. As lake lovers, this is certainly a concerning issue for preserving our natural resources.  Luckily, many brands care about sustainability too. They are working hard to create comfortable, stylish products for people who love…<\/p>\n","protected":false},"author":27,"featured_media":16552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16384,12053,17398],"tags":[930,8128,63,17002,15641,17001],"class_list":["post-16551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthy-living","category-lifestyle","category-product-reviews","tag-eco-friendly","tag-lake-lifestyle","tag-lake-living","tag-outerwear","tag-sustainability","tag-sustainable-clothing"],"acf":[],"yoast_head":"\nBehind the Brands: Sustainable Clothing to Wear at the Lake<\/title>\n<meta name=\"description\" content=\"In recent years, the sustainable clothing trend has taken off. 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