{"id":1175,"date":"2015-03-15T08:22:52","date_gmt":"2015-03-15T08:22:52","guid":{"rendered":"https:\/\/lakehomes.com\/info\/articles\/?p=1175"},"modified":"2026-01-20T13:54:25","modified_gmt":"2026-01-20T19:54:25","slug":"real-estate-agents-build-personal-brand","status":"publish","type":"post","link":"https:\/\/www.lakehomes.com\/info\/lifestyles\/real-estate-agents-build-personal-brand","title":{"rendered":"Real Estate Agents: Build Your Personal Brand"},"content":{"rendered":"\n<p>Being known socially does not equate to being known professionally. This is especially true for those who concentrate on lake property as a large portion of your potential clients and do not live in the community.<\/p>\n\n\n\n<p>Personal branding and reach is key in engaging all potential clients. Investments&nbsp;in personal branding highlights your experience and expertise for local clients&nbsp;while letting all others know you are the person to contact regarding your lake.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-protect-your-personal-brand\"><strong>Protect Your Personal Brand<\/strong><\/h2>\n\n\n\n<p>Register your own domain and establish your on-line presence. Notice I did not&nbsp;say get a really nice page on your broker\u2019s site. A brokerage incurs the time and&nbsp;monetary expense of developing a website to market the brokerage\u2026not you.<\/p>\n\n\n\n<p>Consider the odds of a client selecting you among all other agents on the&nbsp;brokerage site versus selecting you on your own site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-active-in-social-media\"><strong>Get Active in Social Media<\/strong><\/h2>\n\n\n\n<p>You don\u2019t have to be on every social media platform.&nbsp;Choose those you feel best reach your potential clients. A professional Facebook&nbsp;page may be a great platform for engaging local clients while a fully updated and&nbsp;informative LinkedIn profile will provide the professional qualification of interest to&nbsp;others.<\/p>\n\n\n\n<p>Link your social media to your website and stay active and updated.&nbsp;Nothing says quitter like an unfinished profile or page last updated in June 2013!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-industry-sites-may-be-beneficial\"><strong>Industry Sites May Be Beneficial<\/strong><\/h2>\n\n\n\n<p>As with social media, you don\u2019t need to be on each and every one. Choose those that work best for you in terms of cost vs. exposure and quality leads. A portion of your marketing budget will be spent on this. Carefully plan where you want those dollars to go.<\/p>\n\n\n\n<p>With all that said, having a great online presence will do little in terms of bringing&nbsp;clients, especially those who aren\u2019t in the area, if you\u2019re invisible on the web. If&nbsp;finding you isn\u2019t convenient, you won\u2019t be found.<\/p>\n\n\n\n<p>One of the best ways to ensure&nbsp;clients do find you is working with a brokerage that invests in a real, national&nbsp;reach and is laser focused on your lake properties. Unfortunately, the&nbsp;brokerages that have the ability to do so are few and far between. When one&nbsp;claims to provide this, make them prove it. If they do, jump on that platform!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p><em>&nbsp;John Sims is the Director of Development at Lake Homes Realty<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Being known socially does not equate to being known professionally. This is especially true for those who concentrate on lake property as a large portion of your potential clients and do not live in the community. Personal branding and reach is key in engaging all potential clients. Investments&nbsp;in personal branding highlights your experience and expertise for local clients&nbsp;while letting all others know you are the person to contact regarding your lake. Protect Your Personal Brand Register your own domain and establish your on-line presence. Notice I did not&nbsp;say get a really nice page on your broker\u2019s site. A brokerage incurs&hellip;<\/p>\n","protected":false},"author":8,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12061,6],"tags":[417,419,421,33,8,420,137,418,135],"class_list":["post-1175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-lake_homes_realty_news","tag-agents","tag-personal-brand","tag-personal-branding-in-real-estate","tag-real-estate","tag-real-estate-agents","tag-real-estate-marketing","tag-realtor-advice","tag-realtor-branding","tag-realtors"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Estate Agents: Build Your Personal Brand<\/title>\n<meta name=\"description\" content=\"With a million Realtors competing for the same clients, it can be difficult to set yourself apart. 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