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Digital Marketing Specialist

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Website Lake Homes Realty

The Nation's Largest Lake-Focused Real Estate Company

Digital Marketing Specialist

Lake Homes Realty is accepting experienced applicants for the position of Market Engagement Specialist.

This is not an entry-level position. SIGNIFICANT prior experience with at least several of these:

  • digital sales funnels
  • keyword use, research, management, tracking
  • CRMs
  • drip-marketing
  • professional writing
  • content research
  • digital reputations

This person needs to be analytical, patient, and willing to follow team plans and processes. Yes, there are many creative tasks in this position, but it is not free-form work process.

We are going places and we have to focus, focus, focus on results.

If you’re accurate, precise, and detailed this may be a great opportunity for you. (If anyone has ever told you that you’re average with follow-thru, generally okay with nominal outcomes, or hates structure, this job is going to be painful.)

Our ideal candidates will be:

  1. Results-Oriented in Mindset (because we are going places and this requires success drivers)
  2. Focused, Focused, Focused!
  3. Accurate, Precise, Structured, and Detailed
  4. Comfortable as a member of a High-Quality, High-Production Team of Professionals.
  5. Radiating a Great Attitude (’cause we are going places, and negative won’t get us there!)
  6. Accomplished in Digital and Traditional Marketing.
  7. Proven in Engaging Consumers using Niche-Focused Content Marketing and Other Digital Strategies.
  8. Already Comfortable with Tech and Marketing being Very Intertwined, and MUST understand the Tech Side too.
  9. A Life-Long Learner (we even have weekly office meetings to “think about thinking”)


Position’s primary duties can include (but not limited to):

  1. Implementing and managing digital marketing and SEO initiatives.
  2. Implementing and managing consumer sales funnels, including drip campaigns.
  3. Production (or coordination of production) of content (where “content” is articles, whitepapers, reports, and stories posted on the company website, as well as similar stories promoted and placed with small and national news outlets).
  4. Implementing and managing social media initiatives.
  5. Providing coaching to real estate agents for digital reputation improvements and brand consistency.
  6. Coordinating efforts with in-house software development team.

Applicants with additional meaningful real estate related experience and/or professional journalism are given priority.

This position is at the Lake Homes Realty corporate offices at 15 Southlake Lane, Hoover, Alabama (just 1 mile from I-65 at the Valleydale Road exit in Metro-Birmingham).

All applications are considered confidential.

About Lake Homes Realty

Lake Homes Realty is one of most innovative and fastest growing real estate companies in the country.

But we are not the typical real estate brokerage. We have our own agents across the country BUT we don’t operate typical brick-and-mortar offices.

If we may be so bold, if you took Amazon and Shipt, the big-box real estate companies, plus Zillow and and threw them all in a blender, what pops out would be something similar to our business model.

Leading edge + Traditional.

Tech + Great People (a.k.a., “High Tech with Warm Touch”)

The company is the largest lake-focused real estate brokerage in the U.S. and is expanding to new markets across the country almost daily.  We are building THE national brand for lake real estate.

Utilizing a unique combination of online, social, and local experts, our staff participate in very leading-edge processes and tasks. The company’s website,, is used by millions of home buyers and sellers each year.

Inc Magazine ranked Lake Homes Realty on both the 2017 and 2018 Inc. 5000 lists of the fastest growing companies in the U.S.

The Birmingham Business Journal has named Lake Homes Realty as one of the 30 fastest growing company in Birmingham for the last four years!

To apply for this job please visit

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