Direct Mail Specialist

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Featured Hoover, AL Posted on General

Job Description

The Direct Marketing Specialist will be responsible for direct mail planning, assisting with industry and competitive research, market analysis, and strategy for multiple clients. This individual should be detail-oriented, a strong communicator, and well versed in direct marketing. They will have the autonomy to generate and execute direct marketing plans using direct mail for agents across the country and additional business divisions.

The candidate will have the responsibility to maintain direct mail best practices and execute direct response programs that ultimately drive agent KPIs.

Essential Duties & Responsibilities

· Manage direct mail marketing campaigns including:

  • List management
  • Campaign planning and execution
  • Strategy
  • Targeting
  • List ordering
  • Creative guidance
  • Campaign management
  • Measurement

· Ability to understand USPS postal changes and guidelines and how they affect our direct mail activities.

· Must be analytical, well-organized, flexible, and able to problem-solve.

· Provide recommendations and insights on direct marketing creative

· Maintains calendars for multiple agent's direct mail campaigns

· High level of responsibility and ownership to execute campaigns and analyze results continually, making recommendations for optimizing KPIs.

· Oversees all aspects of direct mail campaigns reporting to the Marketing Director

· Leverage customer data and profiles to develop segmentation and messaging strategies.

· Provides ongoing strategic counsel: recommending actions to improve the value proposition, growth opportunities, operational excellence, and competitive position.

· Collaborates across the marketing and communications team to ensure the right resources are utilized to get the best results.

· Develop direct marketing strategies and recommendations on how to measure important KPIs for success.

· Other duties as assigned.


Qualifications (Include Education and Experience):


· Must have experience managing direct mail campaigns, as well as purchasing lists.

· Excellent understanding of direct marketing concepts and metrics.

· Exceptional attention to detail.

· Requires strong organizational, problem-solving, analytical, and listening skills.

· Able to work independently as well as collaboratively within all levels of the creative and marketing team.

· Excellent interpersonal, verbal, and written skills.

· Strong skills in Excel required.

· Professional work ethic and a team player.

· Must demonstrate initiative and proactivity in seeking new opportunities and solutions.

· Must be able to work in a fast-paced environment.

Education – Bachelor’s Degree preferred

Experience – 3+ years of direct marketing experience preferred

Salary - Commensurate with experience

Job Type: Full-time


  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Short-Term Disability Insurance
  • Long-Term Disability Insurance
  • Life Insurance
  • Accidental Death and Disability Insurance
  • Paid Time Off

Please note: We have a smoke-free, scent-free, perfume-free work environment. This is very important.

COVID-19 considerations: Our offices have ample room, and we have implemented social distancing and other safety processes.


To apply in confidence, please complete a brief (6 to 10 minutes) assessment (ideally from a computer and not a smart-phone) and then upload your resume at Apply Here


About Lake Homes Realty

Lake Homes Realty is one of the fastest-growing companies in the country, as recognized by Inc. Magazine on their 2017, 2018, 2019, 2020, and 2021 Inc. 5000 list.

The company leverages the power of its website, visited by millions of people each year, and its own local, licensed real estate brokerages and agents across more than 33 states (and growing).

About Company

Lake Homes Realty
15 Southlake Lane, Suite 200, Hoover, AL 35244

Job Information

Status: Open No of vacancies: 1 Job type: Full Time Years of experience: 3+ Salary: Negotiable Publish date: 16 Aug 2021 Expire in: 1 week

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Job tags: direct mail , mail

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